Lou Via Digital

Bringing Great Ideas to Life with Proven Strategies and Design

Category: Product Management

  • Colleagues collaborating indoors, sharing smiles, and shaking hands during a business meeting. This image shows diversity on product teams.

    The Importance of Diversity in UX/UI Design, Product Management, and Marketing

    Diversity in User Experience (UX) and User Interface (UI) design, product management, and marketing is not merely a commendable goal, it is a business imperative. A diverse team brings varied perspectives, leading to innovative solutions, broader market appeal, and enhanced financial performance. However, recent shifts in Diversity, Equity, and Inclusion (DEI) policies in the United…

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  • A diverse group of professionals engaged in a collaborative product planning session in an office environment.

    The Synergy of UX/UI Design, Product Management, and Marketing

    Driving Business Growth In the modern digital landscape, the collaboration between UX/UI Design, Product Management, and Marketing forms the backbone of successful business strategies. These disciplines, while distinct in their focus, intersect to create products that not only meet customer needs but also drive business growth. Understanding how they work together can provide key insights…

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  • person discussing while standing in front of a large screen in front of people inside dim-lighted room

    How Product Management Aligns Goals with Customer Needs

    In today’s competitive landscape, businesses are continually seeking ways to balance profitability with customer satisfaction. At the heart of this dynamic lies Product Management, a critical function that bridges the gap between business objectives and customer needs. Effective product management ensures that products not only achieve financial success but also deliver real value to the…

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  • male product manager in front of people sitting beside table with laptop computers

    The Product Manager’s Role in Successful Product Development

    In today’s rapidly evolving business landscape, a product manager (PM) plays an indispensable role in driving successful product development. From ideation to launch, product managers drive efficient development, align products with customer needs, and maximize business value. Whether you’re running a startup or a large enterprise, having a skilled product manager is crucial to achieving…

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