Lou Via Digital
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The Marketing Funnel and Its Business Impact
From Awareness to Advocacy The marketing funnel is a widely recognized model that illustrates the journey a potential customer takes from the first interaction with a brand to…
Author: Lou Landy
4 min read
The Importance of Diversity in UX/UI Design, Product Management, and Marketing
Diversity in User Experience (UX) and User Interface (UI) design, product management, and marketing is not merely a commendable goal, it is a business imperative. A diverse team…
Author: Lou Landy
4 min read
The Synergy of UX/UI Design, Product Management, and Marketing
Driving Business Growth In the modern digital landscape, the collaboration between UX/UI Design, Product Management, and Marketing forms the backbone of successful business strategies. These disciplines, while distinct…
Author: Lou Landy
4 min read
How Outsourcing Digital Marketing Increases ROI (And Saves You Time)
SEO, Content, and Paid Ads In today’s highly competitive digital landscape, businesses must leverage every available tool to enhance their online presence and attract customers. Digital marketing is…
Author: Lou Landy
4 min read
UX & Marketing: The Key to Products That Sell Themselves
Introduction In today’s competitive business landscape, products that sell themselves are the gold standard. But what makes a product so seamless and intuitive that customers naturally gravitate toward…
Author: Lou Landy
4 min read
How Product Management Aligns Goals with Customer Needs
In today’s competitive landscape, businesses are continually seeking ways to balance profitability with customer satisfaction. At the heart of this dynamic lies Product Management, a critical function that…
Author: Lou Landy
4 min read