Rebrand and E-Commerce Launch

AltPath Wellness is evolving to better serve its growing community by rebranding and expanding its offerings. Planning for the AltPath Wellness store began in February, 2025, and the design process is currently underway. To build brand awareness ahead of the store’s launch, rebranding efforts will begin in March, reinforcing AltPath’s commitment to providing practical, inclusive, and empowering wellness content.

Next Steps

With Phase 1 of the website successfully launched, Phase 2 will introduce an e-commerce platform featuring carefully curated wellness products aligned with the brand’s mission. This playbook outlines the strategic marketing efforts that will drive this transition and expansion.

Plan Highlights

• Rebranding & Awareness: Strategic messaging and positioning efforts will strengthen AltPath Wellness’s identity, ensuring it stands out in the wellness industry.
• E-Commerce Expansion: The upcoming online store will feature high-quality, vetted wellness products that align with the brand’s values.
• Content & Engagement: A mix of blogs, digital resources, and social media campaigns will provide practical wellness education while fostering community engagement.
• Multi-Channel Marketing: Leveraging email campaigns, SEO, digital advertising, and influencer collaborations to drive traffic and conversions.
• Event & Growth Strategy: A combination of in-person events, webinars, and community-driven initiatives will increase brand visibility and customer trust.
• Performance Tracking: Key metrics will be monitored to refine marketing strategies, optimize engagement, and drive sustainable growth.

With a data-driven approach and a strong commitment to inclusivity and authenticity, AltPath Wellness is poised to become a trusted resource and marketplace for individuals seeking practical, long-term wellness solutions.

Let’s Work Together

I would love to discuss your projects and opportunities. I’m happy to answer questions and welcome suggestions.

Please allow up to a 24 hour response time or visit my Contact page for additional ways to connect.